ARCHIE GOTTESMAN, co-founder of the welcoming-to-all nonprofit JewBelong, has coined a new term: JewBarrassment

“The feeling you get (may include sweating, shortness of breath or mild panic) when you think you should know something Jewish, but you don’t. Also occurs when you’ve said or done something Jewish ‘wrong’. We’ve all been there. At JewBelong, we’re on a mission to end JewBarrassment so that people can focus on the good parts.” 

A version of this ad appeared on phone-charging booths around New York and elsewhere in 2019

A version of this ad appeared on phone-charging booths around New York and elsewhere in 2019.